About Us

David Thiel, Principal

David Thiel is a design, systems, and strategic thinker experienced in communications, branding, operations management, and organizational alignment. 

David’s design and strategic consulting experience covers the full spectrum—from work with multi-national for-profit corporations to projects for small non-profits, startups, and sole proprietorships. In the for-profit space, David worked with major brands, including Wegmans Food Markets, Russell Investments, M&T Bank, Birds Eye Foods, and Amazon.

David’s most recent work has been in bringing innovative, interdisciplinary thinking to education leadership. Prior to founding Aptonym, David’s work as a Communications Director built and led one of the most prolific and highly regarded communications operations at any school or college in New England. As a strategist and manager, David served as Head of School at Tilton School, a small boarding school in New Hampshire, and as Assistant Head of School for Strategy and Planning at Deerfield Academy, one of the world’s leading independent schools.

A Deerfield alumnus, David earned degrees in English and biology from University of Rochester and an Masters in Business Administration from the Simon Business School at University of Rochester.

David is father to two college-age children and enjoys a wide range of hobbies including woodworking, gardening, photography, cooking, and camping. 

For more information or to connect, visit David’s LinkedIn Profile.

Peter Warsaw, Senior Consultant

A lifelong progressive educator, Peter Warsaw is experienced in designing, facilitating, and managing school improvement.

Over a half-century as teacher and administrator, Peter has led institutions in creating high-quality, forward-looking, student-centered program: building the Phillips Academy Andover music program; redesigning Deerfield Academy’s academic program; and founding and heading three ground-breaking, innovative boarding schools in China, including Vanke Meisha Academy and Jack Ma’s Hangzhou Yungu High School. At each of these schools, Peter focused on student experience and ensured sustained success by designing dynamic, creative professional development programs.  

During his career as teacher and Head, Peter has also served as leader of the Eight School Association Technology and Learning Initiative; as speaker, panelist, and presenter at educational conferences in Boston, Los Angeles, London, Beijing, and Shanghai; and as consultant to, among others, Waterford School, (UT) St. Paul’s School (NH), New England Conservatory (MA), and Educational Testing Service (NJ)

After graduating from Phillips Exeter Academy, Peter earned an A.B. from Harvard University and both M.M. and D.M.A. degrees in Piano Performance and Literature from the University of Rochester (Eastman School of Music). He later continued learning at Harvard Graduate School of Education (Instructional Rounds; Institute for New and Aspiring Leaders; and Data Wise Institute) and the Leadership and Learning Center (Leadership Institute, Boston).

Peter enjoys learning in golf, skiing, pickleball, table tennis, squash, bridge, chess, and Zen meditation.

Peter Warsaw

For more information or to connect, visit Peter’s LinkedIn Profile.
Peter Warsaw LinkedIn Profil

Vita Thiel, Contributing Consultant

With experience as an auditor for Deloitte, a senior financial analyst for Wegmans Food Markets, and a human resources director in both the services and manufacturing centers, Vita brings a powerful professional skillset to the educational world.

At Deerfield Academy, Tilton School, and at Williston Northampton School, Vita has served in a series of roles including international student coordinator, testing coordinator, academic database coordinator, and registrar. She is an expert at navigating the interface between academic administrators, students, and parents, and she has deep experience managing the complexities of academic and testing accommodations, NCAA eligibility, and the College Board.

In addition, Vita’s extraordinary technical acumen and deep experience with systems like Veracross, Banner, Crystal, and other student information and scheduling systems helps her identify powerful efficiencies for schools.

Lastly, Vita’s role as a private-school parent has granted her insight on both sides of the school/customer relationship. Vita’s children have attended Eaglebrook School, Bement School, Tilton School, Deerfield Academy, Oberlin College, and the Rochester Institute of Technology.

Vita holds a B.S. in Accounting from St. John Fisher University and a certificate in Human Resources from Cornell University.

Vita is an avid crafter, baker, and traveler—and she has probably circled the earth on her Peloton bike!

For more information or to connect, visit Vita’s LinkedIn Profile.
Peter Warsaw LinkedIn Profil

Aptonym is also a network. Working with a broad array of exceptional creative and technical partners, we can help organizations connect strategy to execution—promise to practice—ensuring that great ideas become clear results.

Contact Us

We are located in Western Massachusetts, at the heart of the independent school and higher education landscape.  We are adept at remote work, and happy to travel. 

Contact us at info@aptonym.com or 413-461-0585 if you’d like to discuss a project.