Aptonym Blog: New Ideas for Old Schools

change management

Three Design Rules (and One Paradox)

Laziness, Novelty, and Fear of Loss are Powerful Motivators for Humans. As a designer, I can rely on a single assumption to guide most of my work: humans are lazy. (This is ‘trumpian shorthand’ for “people tend

David Thiel March 17, 2018 No Comments

The Importance of Brand/Visual Identity Standards

Brand standards build value at lower cost, nurture loyalty, deliver strategically—and prevent fraud. I’m sometimes asked why identity standards and consistent “branding” (in a very old fashioned, literal, logo sorta way) is important. While the answer

David Thiel December 16, 2016 No Comments

Connect with Aptonym on social media:

All contents copyright 2023, 2024 Aptonym LLC. View our Privacy Policy.
Disclosure: Any Amazon links provide Aptonym a small commission.