We have worked with a wide variety of schools and for-profits, sometimes formally, sometimes behind the scenes. In nearly all cases, public statements are the easy part. The strategies, planning, and positioning work that informs such statements is the more critical work—and it must be done in a way that not only responds to the the crisis, but anticipates the changed institution—and changed lives—that result.
Our experience in crisis communications is unfortunately vast, and we’ve consulted with many organizations over the years. Typically, crisis communications work is entirely confidential, including even the names of most clients. The work of crisis communications is often focus on public comments and media management, but it’s equally important to help people and organizations heal and make meaning from unfortunate events.
The following examples are general in nature and don’t apply to any particular situation or client. A couple of these items are linked to high profile accompanying stories. For other specific, publicly available examples, please reach out to us:
Broad Media Experience.
While often it is alumni and parent relations which are most difficult to manage during times of crisis, we have also managed interactions with a wide array of media outlets.