We have worked with a wide variety of schools and for-profits, sometimes formally, sometimes behind the scenes. In nearly all cases, public statements are the easy part. The strategies, planning, and positioning work that informs such statements is the more critical work—and it must be done in a way that not only responds to the the crisis, but anticipates the changed institution—and changed lives—that result.

Don’t let the stress of crisis lure you to easy, short-sighted solutions focused on “reputation management.” Instead, earn a reputation—for doing the right thing.

Our experience in crisis communications is unfortunately vast, and we’ve consulted with many organizations over the years. Typically, crisis communications work is entirely confidential, including even the names of most clients. The work of crisis communications is often focused on public comments and media management, but it’s equally important to help people and organizations heal and make meaning from unfortunate events.