Brand is a critical driver of organizational alignment. While strategy plans, program delivers, and culture reacts— brand expresses it all, serving as a tool to help all your stakeholders, internal and external, pull together.
“Creative is the least important, most important department” says Don Draper—and he’s right. Often treated as the “end of the line”—a place to announce institutional decision-making—savvy managers and administrators know that communications is the beginning of how your ideas impact your audience, stakeholders, and (dare we say) customers. Communications strategy is incredibly important, but it can be lost in an instant of poor execution.
For most independent schools and colleges, the right place to start is with a communications audit. We’ll review your communications—content, format, strategy, and structure—to help identify new opportunities for greater alignment and effectiveness for your whole organization. Admission and advancement are clear foci of an audit effort since those departments manage the “promise” of your organization to its constituencies… but we also examine the supporting documents and internal communications that help or hinder your ability to deliver on that promise. This match between promise and performance, between expectation and experience, is the essence of brand.
Aptonym offers extensive expertise in balancing the legal, ethical, and brand considerations of crisis communications.
We know how to bridge the gap between planning and execution, business and creative—and we know how to create new, high quality, clutter-busting ideas that set you apart and deliver results. We’re happy to work with your internal team, or if they need extra support we have a network of outstanding creatives on which to draw. Our work has won a countless awards, but more importantly it’s delivered thousands of increased efficiencies, hundreds of thousands of applicants, and hundreds of millions in donations. Examples of communications and creative projects we’ve performed for schools:
Contact us. We’d love to talk about your project.